BACKYARD OPERA 12TH APRIL 2013

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BYO went backstage at MBFWA with Bless’ed are the Meek.

There are few young labels that can pull together the likes of Samantha Harris, Montana Cox, Christene Centenera, music producer Johnny Seymour, stylist Gabe Robinson and the team from MAC, but Bless’ed Are The Meek is one of them.

The energy was relatively relaxed backstage as models were having their hair pulled back into a sleek geometric ponytail with exaggerated black bushy eyebrows, care of the team from MAC Cosmetics.

Models, including the likes of Samantha Harris, Montana Cox, Louise Van Der Vorst and Valentina Sykes, were having their bodies taped with metallic flesh coloured sport-tape that stylist Gabe Robinson described as ‘sporty but in a tribal way’.

Sport-tribal luxe would be one good way to describe the collection. Designer Maria Maung said inspiration for the SS13/14 collection titled ‘Wanderlust’ came from ‘the idea of open spaces and timeless landscapes’. She had recently seen the works of Australian artist Murray Fredericks. His landscape shots helped to fuel her idea and ended up taking her and her team to Alice Springs in the Northern Territory to shoot the campaign.

Taking influences from the cracked clay pans and the dry, arid desert meant the baron landscape in the Northern Territory was perfect to capture the Wanderlust collection. The translation of these elements in the clothing shines through; cracked clay-pan mesh, smooth embroidered lines reminiscent of snake trails through the dirt, and a dusty pink shade capture the dry landscape.

On the other hand, a shot of green, turquoise and black break up the otherwise soft palette but by no means strays from the initial inspiration – Palm Valley, a location visited by the team in the Western MacDonnell Ranges of Central Australia, is one of many oases in the desert.

Graphic prints, leather and embellishment make up the rest of the looks, keeping the collection young, modern and fresh. Maung sent out an array of styles, sure to keep the Bless’ed customer overjoyed for choice. Prominently however; vests, loose shorts, summer knits and versatile dresses will be staples.

The show itself, with none other than Vogue Senior Fashion Editor, Christine Centenera sitting front row, displayed moving cinematic shots of the Australian landscape as the models strutted down the runway.

Overall, the show and the collection was strong, modern and captivating and by next Summer you’ll be sure to see more than a few Bless’ed pieces in stores and on the streets.

- Lanah

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Wanderlust Review by Perth Now

Bless’ed Are the Meek bring the NT Desert to Fashion Week

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IN A global fashion week first, Sydney fashion label Bless’ed are the Meek have partnered with Tourism NT on their Summer 2013 collection.

The label are projecting footage recorded at various locations across the NT onto the runway in 3D before, during and after their show on Thursday, in an Australian Fashion Week first.

“By projecting these images during the runway show, I want the audience to get a glimpse of the place I had pictured in my mind while I was designing,” Maria Maung, designer for Bless’ed are the Meek, told news.com.au

“The initial inspiration for the Wanderlust collection came from the idea of being in open spaces, places that transcend time. I had seen the work of Australian artist Murray Fredericks who captures landscapes that look so surreal, and so it was a natural progression to explore the Northern Territory’s Red Centre, a place that is the source of intrigue for many Australians – so surreal and mysterious and places that are untouched by time” she said.

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Shot by international fashion photographer Sonny Vandervelde and recorded by Oliver Heath, the collection’s their look book, campaign shoot and individual collection show all revolve around the desert.

“We were given access to some of the NT’s most majestic ‘off-the-beaten-track’ destinations, including the West MacDonald Ranges and Rainbow Valley” said Maung.

“None of our team had been to the Northern Territory, so it was a collective set of fresh eyes with a different creative focus. We wanted to capture the melange of juxtapositions in the NT and how it inspires simultaneous feelings of beauty, awe and terror” she said.

See the exclusive behind the scenes footage in the video above

Being stocked globally, partnering up with Bless’ed are the Meek is quite the coup for Tourism NT.

“While my collection might depict the NT as rugged and remote, it’s so accessible and offers both adventurous and luxe experiences” agrees Maung.

“I want people to see that the Northern Territory is a unique, world-class destination with inspiring landscapes, experiences and characters. I literally took my collection back to the place genesis, so as a designer it was such an emotive journey.”

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